TOMS sits in the affordable end of branded casual footwear, and its classic canvas slip-ons rarely move far in price - but seasonal sales and third-party stockists can shave a fair bit off.
TOMS is best known for its lightweight canvas alpargata slip-ons and a giving-back ethos baked into the brand. In the UK it sits at the affordable end of branded casual footwear, with core styles priced consistently year-round and occasional deeper cuts during seasonal sales. Because TOMS is widely stocked beyond its own site, the same pair often appears cheaper at a third-party retailer or in an outlet.
| What you're buying | Typical price | How TOMS compares |
|---|---|---|
| Classic canvas alpargata slip-ons | Roughly £35 - £55 | The signature style; rarely discounted at full-price launch but a regular feature in seasonal sales. |
| Trainers and lace-up sneakers | Around £45 - £70 | Mid-range for a casual brand; outlet and clearance lines drop noticeably below this. |
| Sandals and espadrilles | Roughly £30 - £55 | Heavily promoted in late summer end-of-season sales as stock clears. |
| Boots and winter styles | Around £55 - £90 | The top of the range; best value comes in post-Christmas and January clearance. |
| Kids' shoes | Roughly £25 - £40 | Generally cheaper than adult lines; multi-buy and sale events help further. |
| Sunglasses and accessories | Around £20 - £60 | A smaller range; check department stores for the same items at a markdown. |
TOMS holds fairly stable recommended prices on its core canvas styles, so the classic slip-on costs much the same across the year until a sale lands. The brand runs seasonal promotions and end-of-season clearances rather than constant discounting, which means timing matters more than haggling.
Because TOMS is sold through department stores, online footwear retailers and outlet channels as well as its own UK site, the same pair can carry different prices in different places at the same time. Stockists clear last-season colours at a discount even when the brand's own site holds full price, so it's worth checking more than one seller.
TOMS offers solid value on its classic canvas slip-ons and kids' lines, which are affordable to begin with and dip further in sales. End-of-season sandals and espadrilles can be genuine bargains as summer stock clears.
It's less of a bargain on brand-new full-price boots and newly launched colours, which rarely discount early. For those, last-season equivalents or an outlet line usually deliver the same look for less, so paying full price at launch is the most expensive way to buy.
Shop the seasonal sales - summer for sandals and slip-ons, January for boots - and favour previous-season colours, which carry the steepest markdowns. Signing up for the brand's newsletter often unlocks a first-order discount, and outlet channels carry core styles below standard retail.
Before buying, compare the exact style and size elsewhere. FindPrices can show the same pair's price across UK retailers as you shop, so you can spot when a department store or footwear site is undercutting the TOMS site on the identical shoe.
FindPrices compares the exact product across retailers while you shop, so you only pay full price when it really is the best price.
Compare Pricing Now - It's FreeTOMS doesn't generally advertise a formal price-match policy in the UK. The practical approach is to compare the same style across its stockists and simply buy from whichever retailer is cheapest, since the identical pair often appears at different prices.
TOMS sits at the affordable end of branded casual footwear, typically below premium trainer brands but above supermarket and unbranded options. Its classic canvas slip-ons are its best-value line, especially in a sale.
Expect seasonal sales around the change of seasons, end-of-summer clearance on sandals and slip-ons, and January reductions on boots and winter styles. Black Friday can also bring sitewide discounts.
Online tends to win, partly because third-party retailers and outlet sites discount last-season colours and partly because newsletter and first-order codes apply online. Always compare the same style across a couple of sites before buying.
It varies by style and season, but department stores, online footwear retailers and outlet channels frequently undercut the TOMS site on classic and previous-season lines. Comparing the exact pair across them is the surest way to find the lowest price.
Yes - outlet and clearance channels regularly carry core canvas styles and last-season colours below standard retail. They're a reliable place to find the classic slip-on for less than full price.
FindPrices does the comparison shopping for you, every time - quietly, automatically, on every product page.