Price comparison · Updated 2026-05-31

TV Price Comparison: What a New Television Really Costs in the UK

The same screen size spans hundreds of pounds depending on panel tech and model year. Comparing like-for-like is the only way to know who's cheapest.

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TV pricing is deceptively hard to compare because a single screen size can cover everything from a basic LED to a flagship OLED, and prices swing through the year as new model ranges launch. The headline price means little until you pin down the exact panel type, model year and size. Compare on the specific model number across UK retailers and the deals start to separate from the noise.

What you'll pay: tv price bands

TierTypical priceWhat you're getting
Budget LED (under 50")around £150 - £350Entry HD and basic 4K sets from value brands; fine for a bedroom or casual viewing.
Mid-range 4K (50-65")around £350 - £800Mainstream 4K LED and QLED from the big brands - the volume sweet spot for most living rooms.
Premium OLED / mini-LED (55-65")around £900 - £1,800Flagship picture quality; last year's model often delivers most of the performance for less.
Large-screen flagship (75"+)around £1,500 - £4,000+Big OLED and premium mini-LED sets; the top end climbs steeply with size and tech.

Which retailers to compare - and why

  • Currys: The UK's largest electricals chain; a Price Promise can match rivals, and clearance or ex-display sets are often the cheapest route.
  • John Lewis: Includes a long guarantee as standard, which adds value beyond the ticket - worth weighing against a cheaper price elsewhere.
  • Amazon: Prices float and dip sharply at events; worth tracking the exact model, as the same set can change cost week to week.
  • Argos: Strong on budget and mid-range sets with easy collection; frequent promotional discounts on mainstream models.
  • Richer Sounds / specialists: Often competitive on premium sets and sometimes negotiable, with knowledgeable advice on panel quality.

Compare tv prices across every retailer

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Compare the exact model, not the size

Two 55-inch TVs can differ by over a thousand pounds because panel technology - basic LED, QLED, mini-LED or OLED - and model year matter far more than screen size alone. Brands also sell retailer-specific model numbers, so a set that looks identical can have a slightly different specification and price at each shop.

The fix is to identify the precise model number and compare that same set across retailers, factoring in any included warranty, delivery and old-TV recycling. That apples-to-apples total is the number that decides who's genuinely cheapest.

When TVs are cheapest

New TV ranges typically land in spring, which pushes the previous year's models into discount - often the best value of all, since last year's flagship can match this year's mid-range for less. Black Friday and the January sales are the deepest discount windows, with big sporting events also prompting promotions.

Clearance and ex-display stock at the big chains can undercut everything, especially on larger sets, though selection is luck-of-the-draw. If you can be flexible on exact model and wait for a sale window, the savings on a premium set can be considerable.

Frequently asked questions

How much does a good 4K TV cost in the UK in 2026?

A solid mid-range 55-65 inch 4K set typically lands around £350-£800, while premium OLED and mini-LED models run roughly £900-£1,800. Budget 4K sets under 50 inches can be found below £350.

Where is the cheapest place to buy a TV?

It varies by model and timing. Currys is strong on clearance and can price-match, Amazon's floating prices dip hard at events, and Argos is competitive on budget and mid-range sets. Comparing the exact model number across all of them is the reliable approach.

When is the best time to buy a TV?

Black Friday and the January sales bring the deepest cuts, and spring is good for discounted previous-year models when new ranges launch. Last year's flagship often beats this year's mid-range on value.

Is it cheaper to buy a TV online or in store?

Prices are usually aligned, but online makes comparison and catching a price dip easier, while in store you can sometimes negotiate via a price-match or grab clearance and ex-display stock. Always factor in delivery and recycling fees.

Should I buy last year's TV model to save money?

Often yes - last year's premium set is frequently discounted heavily when new ranges launch and can offer most of the picture quality for considerably less. Just confirm the exact model number so you're comparing like for like.

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