A bag sticker is not a price. Two bags that both say “£49.99” are different deals when one is 15 kg of supermarket kibble and the other is 8 kg of calorie-dense premium — and a fresh subscription billed per day is a third product entirely. The honest axes are form / type and the unit to compare: cost per kilogram for dry and wet (bag or case price ÷ kilograms), cost per day for fresh / refrigerated subscriptions by dog weight band. Calorie-dense premium can cost less per day than cheap bulk even when £/kg is higher. Compare form × unit, then match store-to-store on that unit — not the endcap “cheapest bag” banner alone.
These are example ranges only, not surveyed or sourced 2026 prices. Value supermarket dry sits toward the bottom of a £/kg band; current super-premium / specialty and fresh medium–large sit toward the top of their own units. Subscribe-and-save, Repeat Delivery, warehouse membership, and loyalty punch cards move stickers inside a band — they are not a “real 2026 sale” pound on this page. Always divide bag price by kilograms before you call two dry bags comparable. A fresh £/day cell is not a kibble £/kg cell. Pounds are GBP.
Example street cost by form / type and the unit that makes the row honest. Street here means the sticker you check out. Large warehouse bags and subscribe-and-save stacks sit toward the floor of a band; current specialty dry and fresh medium–large sit toward the ceiling of theirs. Pounds are GBP.
Assumptions: mainstream UK supermarket / warehouse / pet / online consumer dog-food SKUs. No shipping. No membership fee amortized into the cell unless Common for notes warehouse bulk. Cat food / vet Rx / pet insurance / raw DIY are not this page.
Every pound in that table is an example, not a sourced 2026 street price. If you compare a 15 kg supermarket bag to a fresh medium-dog daily rate as if they shared one “dog food” number, you are not comparing the same product. Run both through the columns. Fresh £/day stays on the fresh rows; dry £/kg stays on the dry rows.
| Form / type | Unit to compare | Common for | Ex. street price |
|---|---|---|---|
| Value / supermarket dry kibble | cost per kilogram | budget everyday | example £1.50–4 / kg |
| Mainstream premium dry (James Wellbeloved / Hills / Royal Canin-class) | cost per kilogram | everyday premium | example £5–10 / kg |
| Super-premium / specialty dry (limited ingredient, high-meat) | cost per kilogram | allergy / performance | example £10–18+ / kg |
| Wet / canned food | cost per kilogram (or per can labelled) | mixer / small dogs | example £4–12 / kg |
| Large-bag warehouse / club dry | cost per kilogram after divide | bulk households | example £1.50–5 / kg |
| Fresh / refrigerated subscription (small dog) | cost per day | convenience | example £3–7 / day |
| Fresh / refrigerated subscription (medium–large dog) | cost per day | convenience | example £7–14+ / day |
| Puppy / senior formula premium dry | cost per kilogram | life stage | example £6–12 / kg |
Example ranges only, not surveyed or sourced 2026 prices. Dry and wet: always divide bag or case price by kilograms. Fresh rows stay cost per day by weight band — do not mash into £/kg. GBP.
Value supermarket, mainstream premium, and super-premium dry keep their own £/kg rows. Wet is kilograms (or a labelled can). Warehouse bags are still kilograms after you divide. Fresh small and fresh medium–large stay cost per day. Puppy / senior premium dry is a life-stage £/kg row, not a mashed “premium” cell.
The class is form plus the unit. The bag sticker does not tell you which row you are on.
Always divide bag or case price by kilograms before you call two dry or wet SKUs comparable. A 15 kg supermarket bag and an 8 kg calorie-dense premium bag that share a £49.99 sticker are not the same cost per kilo, and calorie-dense premium can still cost less per day once the feeding chart is in.
Subscribe-and-save, Repeat Delivery, warehouse membership, and loyalty punch cards — Pets at Home, Sainsbury's, Morrisons and the rest — move stickers inside a band. They are not a sourced 2026 sale pound. Divide the bag you actually check out — after the subscribe-and-save or warehouse stack — then stay on the same unit when you walk store to store.
Example only: value / supermarket dry kibble often £1.50–£4 / kg; mainstream premium dry £5–£10 / kg; super-premium / specialty dry £10–£18+ / kg; wet / canned £4–£12 / kg; large-bag warehouse / club dry £1.50–£5 / kg; fresh small-dog £3–£7 / day; fresh medium–large £7–£14+ / day; puppy / senior premium dry £6–£12 / kg. Example ranges only, not surveyed or sourced 2026 prices. Divide bag or case price by kilograms. Fresh stays cost per day.
Two bags that both say £49.99 are different deals when one is 15 kg of supermarket kibble and the other is 8 kg of calorie-dense premium. A fresh subscription billed per day is a third product. Compare form × unit.
Yes. Calorie-dense premium can cost less per day than cheap bulk even when £/kg is higher. Use the feeding chart for your dog's weight after you divide bag price by kilograms.
They move stickers inside a band. Pets at Home Repeat Delivery, supermarket loyalty, warehouse membership, and subscribe-and-save stacks are not a sourced 2026 sale pound. Divide the bag you actually check out by kilograms.
No. Fresh / refrigerated subscriptions are billed per day by dog weight band. Small-dog and medium–large rows stay cost per day. Those cells are not kibble £/kg cells.
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