Walmart wins the everyday-low-price reputation, but Target's RedCard and weekly deals close the gap. The cheaper store depends on what's in your cart.
Walmart and Target overlap heavily on groceries, household goods and general merchandise, but they price differently. Walmart's brand is everyday low prices and a deep grocery operation, while Target leans on its RedCard discount, weekly promotions and design-forward store brands. On a basic staples basket Walmart usually edges ahead, but Target's perks and sales can flip specific carts.
| Walmart | Target | |
|---|---|---|
| Everyday prices | Built around consistently low everyday prices, especially on groceries, household basics and the Great Value brand. | Slightly higher base prices on many staples, but competitive on its own brands and frequently discounted via weekly deals. |
| Selection | Vast assortment including full grocery, plus an expanding online marketplace; strong on low-cost basics. | Curated, more design-led assortment with popular owned brands (Good & Gather, Up&Up); smaller grocery footprint in many stores. |
| Shipping / fees | Free shipping above an order minimum and free in-store and curbside pickup; grocery pickup widely available. | Free shipping above an order minimum or free with RedCard; free Drive Up and Order Pickup are quick and fee-free. |
| Membership / perks | Walmart+ adds free delivery, fuel discounts and grocery delivery for a yearly fee. | RedCard gives an ongoing discount on most purchases plus free shipping; Target Circle adds personalized deals for free. |
| Best for | Shoppers focused on lowest-cost groceries and household staples who want predictable everyday pricing. | Shoppers who value store-brand quality, weekly deals and the RedCard discount, especially on home and apparel. |
For a basic groceries-and-staples basket, Walmart is usually the cheaper option thanks to everyday low prices and Great Value. Target narrows or beats that gap when you use the RedCard discount, stack weekly Target Circle deals, or shop its owned brands in home and apparel. Compare your actual cart - and factor in whether you'll use each store's membership perk - rather than assuming one always wins.
FindPrices checks both - and every other retailer - so you buy wherever the exact item is cheapest, not wherever you landed first.
Compare Pricing Now - It's FreeOn a head-to-head staples basket, Walmart's everyday low prices and the Great Value line typically come out ahead, which is the core of its reputation. Target's list prices on the same staples often run a little higher - but that's before the RedCard discount, which applies to most purchases, and before its weekly promotions and Target Circle offers, which can swing categories like home, beauty and apparel in Target's favor.
The practical approach is to compare the specific items you buy, then layer on each store's perks: Walmart+ for delivery and fuel, RedCard for an ongoing discount. For overlapping products it's worth checking both prices before you commit, and FindPrices lines them up side by side while you shop.
For groceries and everyday household staples, Walmart is usually cheaper thanks to its everyday low prices and Great Value brand. Target can match or beat it with the RedCard discount and weekly deals, especially on home and apparel.
It helps. The RedCard's ongoing discount on most purchases narrows or erases Walmart's edge on many carts. Whether it makes Target cheaper overall depends on what you're buying and which weekly deals are live.
Walmart's Great Value tends to be cheaper on basic groceries, while Target's Good & Gather and Up&Up are competitive and often favored on quality. Compare the specific items, since it varies by category.
Both run rollbacks and weekly promotions year-round, with bigger markdowns around major sale events and holidays. Target Circle offers and clearance endcaps are reliable ways to beat the everyday price.
FindPrices does the comparison shopping for you, every time - quietly, automatically, on every product page.