Valentine's Day Flowers: A Pricing Teardown of the Top 5 Sites

The Valentines day flowers price tells you almost everything you need to know about online flower retailers. Same dozen roses, same delivery zip, four different totals. Here is a teardown of how the top sites build their bouquets, and what it costs you.

The Five Big Players

1-800-Flowers, ProFlowers, Teleflora, FTD, and UrbanStems dominate online flower buying. Pricing tactics differ but the playbook is similar: a low base, then upcharges and delivery fees that double the bill.

Where the Markups Live

• Vase upgrades: +$15 to $25, often glass that costs $3 wholesale.
• "Premium" bouquet sizes: Same flowers, more stems, 60 percent higher price.
• Same-day delivery: +$20 service fee on top of shipping.
• Holiday surcharge: A blanket "care fee" only on Feb 13 to 14.

Who Comes Out Cheapest

For a standard 12-rose delivery on Valentine's Day, supermarket florists (Costco, Sam's Club, Trader Joe's local) routinely beat online by 30 to 50 percent. UrbanStems and From You Flowers tend to undercut the legacy giants when factoring fees.

Smart Tactics for Feb 14

1. Order 5 to 7 days early if shipping (no rush fee, fresher stems).
2. Skip the vase upgrade, use a vase you already own.
3. Compare delivered totals, not base prices.
4. Consider a local florist, often cheaper and fresher than national chains.

Conclusion

Valentine's flower pricing is wide open if you compare. The same dozen roses can be $40 or $110 delivered. A two-minute check pays for itself many times over.