Pricing tactics · 6 min read · January 11, 2026

Price Match Guarantees: The Secret Weapon Most Shoppers Never Use

Most shoppers don't know that many retailers will match competitor prices. Learn how to compare pricing and leverage guarantees for the best deal.

Here's a scenario: You're standing in a store, ready to buy a new TV. You pull out your phone, open FindPrices, and discover a competitor has it for $50 less. What do you do?

Most people would walk out and buy from the cheaper retailer. But savvy shoppers know there's a better option: ask for a price match.

What Is a Price Match Guarantee?

A price match guarantee is a retailer's promise to match (or beat) a competitor's advertised price on an identical item. Many major retailers offer this, but surprisingly few shoppers ever take advantage of it.

Why would a store give you money off? Simple: they'd rather make a smaller profit than lose your sale entirely. It costs them far more to acquire a new customer than to keep you happy.

Major Retailers That Price Match

Here are some popular retailers with price match policies:

  • Best Buy: Matches major online retailers including Amazon, and will price match for 15 days after purchase.
  • Target: Matches select online competitors and their own Target.com prices.
  • Walmart: Currently focuses on matching Walmart.com prices in-store.
  • Home Depot & Lowe's: Both match each other and other local competitors.
  • Staples & Office Depot: Match each other and major online retailers.

Note: Policies change frequently. Always verify the current policy before attempting a price match.

Find the Best Deal and Compare Prices Instantly

Use FindPrices to compare pricing and discover competitor prices you can use for price matching.

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How to Successfully Request a Price Match

Follow these steps to maximize your chances of success:

  1. Have proof ready: Screenshot or have the competitor's price visible on your phone. Make sure it shows the exact same item, including model number.
  2. Check eligibility: The item must be identical-same brand, model, size, and color. "Similar" items don't count.
  3. Be polite and direct: Simply say, "I found this exact item cheaper at [competitor]. Do you price match?"
  4. Know the exclusions: Most policies exclude marketplace sellers, flash sales, clearance items, and membership pricing (like Costco).
  5. Ask for a manager if needed: Front-line staff may not have authority to approve, but managers usually do.

The Post-Purchase Price Match

Here's a lesser-known secret: many retailers will price match even after you've made your purchase. Best Buy offers a 15-day window. Target gives you 14 days.

This means if you buy something and the price drops (or you find it cheaper elsewhere) within that window, you can get a refund of the difference. Just bring your receipt.

When Price Matching Beats Switching Retailers

Price matching isn't just about laziness-there are real advantages:

  • Immediate availability: Get it now instead of waiting for shipping.
  • Better return policy: The matching store's return policy still applies.
  • Earn rewards: Use your store credit card or loyalty program while getting the lower price.
  • Bundle services: Get in-store setup, installation, or extended warranties.

Conclusion

Price match guarantees are one of the most underutilized money-saving tools available. Combined with a price comparison tool like FindPrices, you can walk into any major retailer confident that you're getting the absolute best deal possible.

About the Author

Ben is the founder of FindPrices and loves finding ways to help people save money without extra effort. Connect with him on LinkedIn.

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