Dan Murphy's is built around a Lowest Liquor Price Guarantee and deep case buying, so the real saving usually comes from claiming a beaten price and buying by the dozen rather than the single.
Dan Murphy's is Australia's largest bottle-shop chain and trades hard on price, anchored by a Lowest Liquor Price Guarantee that promises to beat a competitor's lower advertised price on the same stocked item. Between that guarantee, the My Dan's member program and the discounts that kick in when you buy by the case, the single-bottle shelf price is often the worst price in the store. Knowing how to trigger the cheaper tiers tends to matter more than the sticker.
| What you're buying | Typical price | How Dan Murphy's compares |
|---|---|---|
| Everyday red and white wine (single bottle) | A$8 - A$25 | Single-bottle price is the baseline; buying any 6 or a mixed dozen usually drops the per-bottle cost. |
| Wine by the case (6 or 12 bottles) | A$45 - A$220 per case | Case and mixed-dozen pricing is where Dan's is genuinely sharp versus a single-bottle shop elsewhere. |
| Mainstream beer (slab / 24-can carton) | A$48 - A$75 | Carton specials rotate weekly; broadly line-ball with BWS, with My Dan's offers tipping it lower. |
| Spirits (700ml mainstream vodka, whisky, gin) | A$35 - A$75 | Frequently the cheapest of the big chains, and the Guarantee can be claimed against a lower advertised rival. |
| Premium and craft spirits | A$60 - A$200+ | Wide range; premium lines occasionally beaten by specialist independents, so worth checking before buying. |
| Pre-mixed / RTD spirits (10-pack) | A$45 - A$70 | Multi-pack specials are common; the per-drink cost beats buying singles from a pub or convenience store. |
The headline mechanism is the Lowest Liquor Price Guarantee: if you find the same in-stock product advertised cheaper at a qualifying nearby competitor, Dan Murphy's will beat that price subject to its conditions. In practice the guarantee rewards shoppers who actually check rival prices, because the store will not lower a price you do not ask it to match. The single-bottle shelf figure is the starting point, not the floor.
Underneath that sit two more levers. Case and mixed-dozen pricing brings the per-bottle cost down sharply once you buy in volume, and the free My Dan's membership unlocks personalised offers, member-only specials and points. Stacking a member offer on a case buy, then claiming the Guarantee where a rival is cheaper, is how the real Dan's price is usually well below the shelf tag.
Dan's is strongest on range and on volume buying - wine by the dozen, spirits and carton beer are where its scale and the price guarantee tend to deliver the lowest mainstream prices among the big chains, comfortably ahead of buying singles. For a stock-up shop, it is hard to beat across the major banners.
Where it is less certain to win is on single bottles bought one at a time, where a sharp BWS or Liquorland weekly special can match or undercut it that week, and on bulk basics where Aldi's limited liquor range or a Costco Australia membership can come in lower. Premium and niche bottles are also sometimes cheaper at a specialist independent, so the Guarantee is worth invoking rather than assuming Dan's is automatically lowest.
Buy by the case or mixed dozen rather than the single whenever you can, since the per-bottle price drops once volume pricing applies. Join My Dan's for free and activate member offers before checkout, and keep a competitor's advertised price handy so you can claim the Lowest Liquor Price Guarantee on the spot.
Because a BWS or Liquorland special can undercut Dan's on a given week, it pays to compare the exact product across bottle shops before you commit. FindPrices can check the same item across retailers so you know whether to buy at Dan's or trigger the price guarantee with a rival's lower advertised price.
FindPrices compares the exact product across retailers while you shop, so you only pay full price when it really is the best price.
Compare Pricing Now - It's FreeYes. The Lowest Liquor Price Guarantee promises to beat a qualifying competitor's lower advertised price on the same in-stock product, subject to its terms. You generally need to show the lower advertised price, so it pays to check rivals before you buy rather than assuming the shelf price is the lowest.
On volume buys like wine by the dozen and spirits, Dan's scale and price guarantee usually make it cheaper. On single items, a weekly BWS special can match or undercut it, so comparing the specific product is the only reliable way to tell.
Weekly specials rotate the deepest cuts across wine, beer cartons and spirits, and My Dan's members get extra personalised and member-only offers. Clearance and reduced-to-clear lines also appear on discontinued or short-dated stock.
Prices are generally the same online and in store, and the price guarantee applies to both. Online adds a delivery fee unless you use free Click and Collect or spend over the free-delivery threshold, so in-store pickup is usually the cheapest way to buy.
If you find the same stocked product advertised cheaper at a qualifying nearby competitor, Dan's will beat that price under its conditions. It applies to like-for-like advertised prices, not clearance or member-only rival deals, so having the competitor's ad or listing on hand makes the claim straightforward.
Generally yes - case and mixed-dozen pricing lowers the per-bottle cost compared with buying singles, which is where Dan's tends to be sharpest. If you only need one or two bottles, a rival's weekly special may be the better value that week.
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